Maximize Social Customer Service with Listening Technology
Want to maximize your social media ROI? That’s easy–focus on social customer service. For a long time, companies have viewed social media as a brand marketing channel. Community managers post links to...
View ArticleWhy Your Customer Service Needs To Be Online Now
Companies are investing more time and money into creating and maintaining a social media presence—and if you offer any sort of product or service, that presence should, without a doubt, include...
View ArticleUse Location-Based Listening to Reach Prospective Customers
You don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile...
View ArticleBritish Airways Sponsored Tweet: Customer Service Is Critical
You’ve probably heard about Hasan Syed’s purchase of a promoted tweet to blast his frustration to British Airways’ 302,000 Twitter followers. And while that in itself is an interesting story, we see a...
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